Baidu Know products are more suitable for questions with standard and clear answers, but when people want to discuss more topical and opinion-based questions, they can only go to interest groups like Tieba. Such discussions are often of content quality and efficiency. It's not very high, this is an opportunity for Zhihu to break out of the ground. In the early days of Zhihu, an invitation system was adopted, and many celebrities were invited to settle in. Celebrities such as Xu Xiaoping, Kaifu Li, and Keso were all early users of Zhihu. Using such a batch of seed users, they took the value route and created a community atmosphere of elite culture.

The great gods in various fields earnestly They share knowledge and experience in their own fields, and also build a professional and friendly Fax List community atmosphere. When the tonality of the product was basically stable and there was a certain amount of content accumulated, Zhihu opened registration to the public. After that, the number of Zhihu users skyrocketed. In less than a year, the number of users increased tenfold. Of course, even if it has increased tenfold, it is still a niche community. At that time, Zhihu could still find a balance between professionalism and entertainment, allowing users to gain knowledge in a relatively interesting way.

At that time, no one Will think that brushing Zhihu is killing garbage time. Rome wasn't built in a day, and Zhihu's "serious" and "professional" community atmosphere didn't collapse in a day. As more and more users come in, quality content is gradually diluted. People prefer funny and funny answers, and some high-quality creators are gradually forgotten because their audience is too narrow. The departure of high-quality authors is also related to Zhihu’s lack of a good creator monetization model. Like all niche communities, users naturally resist commercialization, and it is fortunate that answers with obvious promotion colors are not deleted.