It saves time, it solves problems for marketing teams, it only applies to the email channel, etc. Let's shed some light on the big five clichés about marketing automation. Marketing automation is still just a concept for many companies. They all want to implement it at some point in the future, but those actually using it are still quite rare. According to our Statistical Observatory, in 2017, only 9% of companies had at least one automatic flow of e-mails or SMS. No doubt its adoption is slowed by the lack of clarity regarding the technology needed.

It's the usual problem: everyone talks about it, but few know enough about it. A while back, we wrote about 5 Marketing Automation Myths to Bust. Today we wanted to pick up where we left off, especially now that the topic has even more misconceptions . Let's look at five common clichés about automation that should be clarified. 1. Automation saves time Americans call it the “set it and forget it” fallacy to highlight the fact that automation is still E-Commerce Photo Editing Service too often seen as a magic tool to set up automation and actions that will work for you. Totally false, but obviously not entirely true either. Automation obviously automates processes and actions that would otherwise require manual operations, but it is still a tool that requires active research, continuous optimization, and refinement.

Better to consider the advantage from another angle: by taking care of certain operations, automation frees up resources (in time and professionalism) which can be concentrated on other aspects, which can be of a creative, strategic, commercial nature . or analytical. Since it works with massive amounts of data, automation creates statistically relevant information about what works and what doesn't , offering precise insights into which aspects have the greatest impact on results. Automation platforms continue to refine their analytics tools , helping companies navigate where and how to intervene to improve performance and engagement with customers and prospects.