The overall comparison between 2019 and 2018 metrics shows a marked improvement in delivery. This stems both from the MailUp platform's ongoing research into targeting performance and from increased customer focus on best practices for managing and cleaning the contact database. Delivery rate: +1.1% Open rate: +1.3% Click rate : -6.2% We're also seeing signs of improvement in Aperture Settings . It should be noted that this is not directly proportionally related to delivery. Increased openings testify to the relevance of the message.

It is therefore a sign of consolidated trust between companies and beneficiaries. The click-through rate trend , however, is decreasing slightly. This metric represents the ground on which companies must intensify their optimization activities . The global observation of metrics underlines the importance of an analytical gaze capable of transcending Image Masking Service individual metrics, highlighting the results of their interdependent relationship. Commitment is the concept that must continue to gain ground among companies. Such a parameter views metrics as connected and interdependent planes where each level of measurement (e.g. open rate) depends on the previous one (delivery rate) and influences the next one (click-through rate).

How to measure engagement Openings The opening rate saw a remarkable increase of 12.7% between 2017 and 2018 followed by a further increase of 1.3% on average in 2019. This proves that the growth of 2018 is consolidating and that companies and recipients (whether individuals or companies) even trust the email channel. Following. Since the increase in openings does not depend on the increase in deliveries (+1.1% per year), the trend towards concretization increasingly demonstrates the ability of companies to involve recipients from their Inbox and lead them to the opening.