Engagement tells you how interested contacts in your database are in your messages. Find out how the user lifecycle evolves in terms of engagement and how you can keep your contacts active longer. This is the second chapter of the new MailUp Data series. In the first article, we talked about sending emails, their timing and their impact on recipients. Now let's focus on user behavior and how the degree of user involvement fluctuates in the database from subscription to unsubscription.

What is engagement in email marketing? In email marketing, engagement measures how and to what extent contacts in a database interact with the email campaigns they receive. A high level of engagement translates into high rates of email opens Image Masking Service and link clicks. This is a good prerequisite for optimal conversion rates. By analyzing the engagement of your contacts, you can either ensure that the content you send is relevant and engaging to your audience, or learn that something is wrong with your strategy. Maybe your subject lines aren't relevant to the content of your email or its structure isn't that appealing.

The engagement ladder Essentially, engagement tells you how interested the contacts on your mailing list are in your posts . You can draw useful conclusions from this analysis, and thus make your email campaigns more efficient while retaining your contacts. Contacts in an email marketing database belong to one of the following 4 levels of engagement: very active active not so active inactive Cluster-to-cluster shifts can be measured using a monthly calendar for two reasons: to draw conclusions about overall database engagement, and to divide your contacts into different groups to reach with Differentiated email marketers that leverage different stimuli.